Brochure - Epiphany

In a tri-fold brochure, you're looking at the front, back and inside flap. 

This would be the 3 inside panels.

I made use of a symmetrical balance within each panel, as well as between all of the panels. If you have the brochure all the way open it's fairly well balanced with text and images. We wanted to keep the design fairly simple and not very text heavy. The website's prominent color scheme is pink and gold so I stuck with that in the brochure. The value and intensity of the pinks makes it an exciting color, but the textured gold logo and the drop shadow accents also give off a feeling of elegance. There's a contrast between the two - Epiphany is fun and cupcakes taste good, but we would fit right in at any black-tie event. 

Mis-en-Scene

Jack Fisk as Production Designer and David Crank as Art Director have worked on several films together. This scene is from "There Will Be Blood", but they also worked on "Tree of Life" and "Water for Elephants" together.
It seems in the parts of the movie that are period specific that they do a great job of designing the look and feel of the scenes. The locations are amazing and particularly in "There Will Be Blood" they do a great job of creating the feeling for each scene. The entire film, whether night or day, seems to have a very old fashioned look, like it was filmed on older film or filtered to look that way. The colors are bland. Whether it's night or day, you don't sense much happiness in the film. This last scene is perfect, though. Everything looks perfectly placed. I have a minor heart attack every time the bowling ball hits the bucket. I don't know if that was planned or how many times they had to do that scene, but the long alley with Daniel Day Lewis marching at you is a brilliant way to convey how scary that would look. That's also the only scene that has a panning camera I think. The rest are stationary shots. I just love the look and feel of this whole movie because it basically hollows you out and takes away any hope you might have for this character.

Compose Your Frame

This is taken on a dirt road in Washington. Although it's not perfect, the image is split horizontally into three sections - the brush, the field and mountains and the sky. The trailer is positioned somewhat in the bottom left third. I liked the vectors of the fields that draw your eyes up towards the mountains. Then your eyes can wander over the shadowed ridges. I'll be honest, my eyes kind of don't know where to go from there. I may not have utilized the diagonal principle as much as I could have, but I can almost feel it as the horizon, given none of the lines in this picture are entirely horizontal.