In a tri-fold brochure, you're looking at the front, back and inside flap.
This would be the 3 inside panels.
I made use of a symmetrical balance within each panel, as well as between all of the panels. If you have the brochure all the way open it's fairly well balanced with text and images. We wanted to keep the design fairly simple and not very text heavy. The website's prominent color scheme is pink and gold so I stuck with that in the brochure. The value and intensity of the pinks makes it an exciting color, but the textured gold logo and the drop shadow accents also give off a feeling of elegance. There's a contrast between the two - Epiphany is fun and cupcakes taste good, but we would fit right in at any black-tie event.